Natural Face Wash

Smart cleansing, not violent cleansing

The skin through the day works like a sponge that absorbs pollutants, and the face wash is the attempt to clean this sponge without tearing its fibres. And here comes the difference between "violent cleansing" and "smart cleansing".

The scientific principle

The skin is covered by a thin layer of natural oils called the "acid mantle". The job of this layer is to protect you from bacteria and dryness. Traditional chemical cleansers rely on sulfates, the substance responsible for the thick foam. This substance doesn't tell the difference between dirt and the protective layer, so it strips everything away, which leaves your skin dry and prone to inflammation. It's also often preserved with parabens, a chemical that may disturb your skin's hormonal balance in the long run.

How does the natural face wash work smartly?

Completely free of sulfates and parabens, and relies on the pure "chemistry of nature":

• The face wash contains ingredients similar to our skin's oils. And according to the scientific rule (the solvent dissolves its likeness), it attaches to the dirt and pulls it away, but "refuses" to pull out the essential oils that keep the cells flexible.
• The magic power of oats and witch hazel:
  Oats: work as a living soother that builds an instant layer of protection to prevent dryness.
  Witch hazel: it's the natural "handle" for the pores; it cleans them deeply and tightens them without trapping the dirt inside, which gives you a soft, pure texture.
• Nourishment while cleansing: It doesn't just take, it gives. While the dirt comes out, the minerals and vitamins (from honey and sidr) go in to fill the gap immediately.

The conclusion, why is this the smartest choice?

If you use a chemical face wash (with sulfates), you'll feel a "temporary" cleanliness followed by sharp dryness, so your skin is forced to produce double the oils to make up for the shortage, and the pimples and the annoying dryness appear at the same time.

Ingredients

Oats, witch hazel, honey, sidr.

Made in the UAE

Storage

Keep in a cool, dry place, away from sunlight and humidity.